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>Tasting
procedures >How we
judge >Where is the value >Current
dates > (download
2008 tasting calendar here)
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Email Updates & Reminders
We send email invitation
reminders in regards to actual dates around 4 weeks
prior to tastings.
If you wish to be added to the email database, please
phone Sue Lumb on 08 8357 9277
or email tasting@winestate.com.au
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Tasting Procedures
Tasting venues Tastings will be held at Winestate’s
Adelaide
office unless otherwise notified. If tastings are to be held elsewhere,
companies will be advised by fax or email of revised dates and venue
details.
Sample Quantities Please supply TWO sample
bottles of each wine. The second bottle will be used should the first have
fault.
Prices Please provide RECOMMENDED RETAIL or
cellar door PRICES when submitting, and please indicate clearly WHICH
TASTING the samples are intended for as well as your CONTACT DETAILS,
PHONE, FAX, EMAIL and WEBSITE ADDRESS.
There is a $25 AU Entry Fee for all wines
entered & Tax Invoice for entry fee to be included with samples. (click here to download pdf
)
Availability All submissions must be bottled
final blend. All must be available to the public when the issue is published.
Regional Tastings Any wine, including
fortified, is eligible, provided that it has at least 85 per cent regional
fruit content.
Style Tastings 85 per cent of a wine’s fruit
content must be varietal for it to be tasted as STYLE; wines less than 85
per cent varietal will be tasted as BLENDS within the class of their
dominant grape. Where blends of varieties are roughly equal, please show
whether the product should be tasted in a varietal class, or as a generic
blend.
New Release Tastings are open to any style,
variety or region.
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Where’s
the Value?
Where's
the Value?
From time to time I get asked about our entry
fee; why we have one and whether it is value for money putting wines into
Winestate tastings. So I thought it was about time to set the record
straight and compare what we offer to other major judging structures. The
Brisbane Wine Show recently raised its entry fee for judging at its annual
competition and other capital city wine shows charge a similar amount.
Highlighted below are the differing promotional value of entering wine
shows and/or Winestate tastings.
The
Fee
Capital
city wine shows now charge $80 - $90 per entry.
Winestate
has an administration fee of $25 per entry.
Samples
Most
wine shows ask for 4 - 6 bottles per entry. Then if you receive a gold
medal (five stars) they want 12 more.
Winestate
asks for two bottles per entry (in case the judges call for a second sample
– due to being corked, random oxidation, leakage etc).
Value-added
Promotion
Most
wine shows have an exhibitors tasting after the event where other
wineries can taste the wines on show. Winestate has a public tasting
involving either a fundraising charity, the National Wine Centre or the
Wine Society members.
Winestate
has supported the following charities in the past 12 months through public
tastings, subscription prizes & copies of Winestate Magazines :
- Queen Elizabeth Hospital Research Trust
- World Youth International
(orphanages in Africa & Tibet)
- Townsend House (provides services
to hearing & visually impaired children)
- Muscular Dystrophy Association
- Royal Flying Doctors
- Adelaide Festival of Arts
As
well as sponsoring the National Wine Centre and hosting VIP tastings for
the Adelaide Media Club, Winestate conducted The World's Greatest
Shiraz Challenge in Sydney to support and coincide with Wine
Australia. Winestate also worked in close association with the team at Wine
Australia to promote the event within the magazine, web site and the Wine
& Spirit Insider.
Advanced
Trade Information
Winestate
sends out the results of recommended wines in advance to Liquor retailers
so that they can place orders prior to our publications arriving at
newsstands. Our list contains winery contact information so it is easy for
the stores to place orders.
Point
of Sale
We can
supply additional copies of our Wine & Spirit Insider section as a run
-on for your sales team to set up promotional displays and show retailers
that your products are being promoted.
Third
Party Endorsement
Our
reputation of fearless independence and calling it how we see it, built up
over 28 years gives your product the credibility and the independent voice
to move recommended products into bars, restaurants, and liquor stores.
Conclusion
If you
win a medal at a wine show there is little or no promotion of that
achievement (unless you win best wine in show). Leaving you to do your own
promotion.
With
Winestate, all star rated wines from three stars up, are promoted in the
magazine to a readership of 100,000 readers.
For
only $100 you can enter four wines in a Winestate tasting that reaches
100,000 readers, with no extra work on your part. We believe that this
offers excellent promotional value in promoting your
brands.
Kind
regards
Peter
Muscet
Marketing
Manager
Winestate
Publishing
NB: if
you have any feedback or queries please feel free to email me; petermuscet@winestate.com.au
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